3D Character for Advertising and Entertainment
Advertising and entertainment industries have it tough. They
continually have to find alternate and different methods to make their star shine.
With several of their competitors gunning for them, setting themselves apart
has turned out to be difficult.
In these difficult times where everyone wants the spotlight,
only one solution seems to exist to rescue them from this turmoil. The solution
to their problem is to employ the services of a 3D company. The company will create a 3D character
representing their company, their brand, service, or/and product.
How Will A 3D Character Help Shine a Spotlight on the Company?
At times, the message an entertainment or an advertising
company wants to portray to its targeted audience is complex in nature. Even if
they use the simplest dialect to communicate the message, it still has a chance
to go over people’s heads.
Since creating an advertisement costs a lot of money,
companies are afraid to take such a huge risk, which if unsuccessful, would
cost them a good amount of money. When the risk of developing an advertisement
is taken, all the best people in the team put their heads together to think of
a strategy that will work best with the concept.
It is during those meetings that a genius person throws in
the idea of using a 3D character. When you employ a 3D character to convey your
message, the impact of the message on the audience is greater and clearer, as
it helps engage them with the advertisement. Gradually, people may recognize a
company through their character.
3D Character Are Perfect for Branding Purposes
Brand customer and building relationships are essential components
for a company’s success in its particular industry. When you hire a 3D character design company,
you will be able to give reality to your vision. Some classic examples of
companies that have used 3D characters in the past from branding purposes and
have soared are MSN’s butterfly, Maytag’s repair person, and American Airlines’
plane.
After you pick the character that you want to use to
represent your company, the 3D
animation design company will ask you to select the color of the
character. The completion of the project will result in a creative 3D character
or object. When people see the advertisement or the short cartoon film, they
will immediately be drawn to it, watching the ad from start to finish.
3D animation allows companies to share the most complex and
technical message in a manner understood by the audience. The 3D cartoon
character explains viewers about what the company does and what product or
service they sell. Just like the packaging of a product is a recall trigger of
its name, the 3D character will do the same for the company.
When people see the 3D character on TV, billboard, or hear
its voice on the radio, they will quickly recall the name of the company. This
is the exact reason why companies need to start using 3D characters as part of
their advertising efforts.